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Ecommerce Industry
A typical e-commerce flow of activities from when a customer visits the website until tracking the orders and customer support is as follows:
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E-commerce Workflow
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Website Navigation
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Product Search and Browsing
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Product Selection and Adding to Cart
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Shopping Cart Management
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Checkout and Payment
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Order Processing and Fulfilment
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Shipping and Delivery
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Order Tracking and Customer Support
Our team’s involvement could span the following:
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Website Development with E-commerce functionality

Develop visually appealing e-commerce website featuring intuitive navigation, responsive design, and high- quality images to showcase products effectively and integrating essential e-commerce functionality, with product catalogues, shopping carts, secure payment gateways, and order management systems.

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Inventory Management

To track stock levels, manage product variants, and update product availability in real-time. Automated alerts notify the businesses when stock levels are low, enabling them to replenish inventory and avoid stock outs.

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Customer Relationship Management (CRM)

To manage customer interactions, track purchase history, and personalize marketing campaigns. The CRM system allows them to segment customers based on preferences, behaviour, and demographics, enabling targeted marketing efforts to drive customer engagement and loyalty.

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Digital Marketing

To promote the e-commerce platform and attract customers. This includes search engine optimization (SEO), social media marketing, email marketing, and influencer partnerships to increase brand visibility, drive traffic to the website, and generate sales.

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Supply Chain Transparency

Leveraging Blockchain technology, to implement a supply chain transparency solution to trace the journey of products from sourcing to production to delivery. Customers can access detailed information about the materials used, production processes, and environmental impact of each sustainable fashion item, fostering trust and transparency.

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Data Analytics

To analyse customer behaviour, sales trends, and product performance. By gaining insights into customer preferences and market demand, the entrepreneurs can make data-driven decisions to optimize product offerings, pricing strategies, and marketing campaigns for maximum impact and profitability.

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Customer Support

Multichannel customer support system, including live chat, email support, and a knowledge base, to provide timely assistance and address customer inquiries and concerns effectively. By offering exceptional customer service, they aim to enhance the overall shopping experience and build long-term relationships with customers.

The purposes are as follows:
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User Profiling and Segmentation

The platform collects and analyses customer data, including browsing history, purchase behaviour, demographics, and preferences, to create detailed user profiles. It segments customers into distinct groups based on their interests, buying habits, and lifecycle stage, allowing for targeted marketing and personalized recommendations.

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Dynamic Product Recommendations

Using machine learning algorithms and predictive analytics to generate personalized product recommendations for each customer. It displays relevant items based on the user’s browsing history, past purchases, and similar customer profiles, increasing the likelihood of conversion and upselling.

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Behavioural Targeting

By tracking user interactions and behaviour in real-time to deliver personalized marketing messages and promotions. It leverages data on browsing patterns, cart abandonment, and engagement metrics to trigger automated campaigns, such as personalized email offers, retargeting ads, and push notifications, tailored to each user’s interests and intent.

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Customized Content and Offers

To dynamically customizes website content, product pages, and promotional offers based on individual user preferences and segment characteristics. It displays personalized banners, product bundles, discounts, and loyalty rewards to incentivize purchases and foster brand loyalty.

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Omni channel Integration

Integrating seamlessly across multiple channels and devices, including websites, mobile apps, social media platforms, and email marketing campaigns. It provides a consistent and cohesive shopping experience across all touch points, allowing customers to browse, shop, and interact with the brand seamlessly across their preferred channels.

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Real-time Analytics and Insights

Advanced analytics and reporting tools to track customer engagement, sales performance, and ROI of personalized campaigns. It provides actionable insights and recommendations for optimizing marketing strategies, product assortment, and customer experience to drive business growth and profitability.